AI: Beyond the Bullshit
Date
27 November 2025
Time
17:00 – 20:00
Location
Office OWOW
Adress
Fuutlaan 14E, Eindhoven

AI is a hot topic everywhere, but how do you actually extract real value from it in practice? During AI: Beyond the Bullshit in Trade and Supply Chain, organized by Cadran Analytics in collaboration with OWOW, we bring together experts, customers, and partners to look beyond the hype and show what truly works in the world of trade and supply chains.
What to expect
Geen buzzwords en geen loze beloftes. We laten zien waar AI vandaag wél werkt in handel en supply chains en waar je beter kritisch blijft. Verwacht eerlijke verhalen uit de praktijk, concrete voorbeelden en gesprekken die je helpen om met je eigen team de volgende stap te zetten.
Agenda voor dit event:
- 16:30 Walk-in
- 17:00 Keynote; AI beyond the bullshit
- What AI actually is and what it really can (and cannot) do for your business
- Where AI projects tend to go wrong, and how to avoid it
- How to apply AI effectively within your organisation
- How to implement AI step by step
- What AI looks like in the world of Trade & Supply Chain
- How to manage change and bring your people along
- 18:00 Panel discussion
Industry experts discuss the role of AI-driven automation in trade and supply chain, with room for audience questions. - 19:00 Use Case
Insights into which types of companies and challenges benefit most from AI — and just as important: when AI is not the solution you need. - 19:30 Closing drinks & networking
About OWOW
OWOW develops digital products and platforms where strategy, design, and technology come together. Their specialists work both for clients and on their own ventures, which has earned them international recognition with multiple awards. At AI: Beyond the Bullshit in Trade and Supply Chain, we combine their innovation power with our expertise in data and supply chain.
